In today’s digital world, boosting online presence is the first priority of every business to maximize sales. As each company has the same goal, the competition gets intense. However, with the emergence of eCommerce platforms, many of them get relief as they provide an opportunity to build online stores and make a global impact by connecting your brand to a global audience.
Shopify is an e-commerce platform that allows you to create and manage your store online. There is no denying that advertisements are necessary for higher sales, but there is room for implementing proven strategies to drive organic sales for your Shopify store, without depending solely on ads.
If you are on a tight budget and find ads expensive, organic tips can be a great alternative for you.
In this blog post, we are going to introduce the best tips that help you get massive sales on Shopify without ads.
Tips to Make Sales on Shopify Without Ads
Here, we have listed the best tips that you can apply to your Shopify store to attract organic sales.
Accelerate Your SEO Efforts:
Search engine optimization (SEO) is essential to enhancing the online visibility of your brand in today’s digital era. SEO involves numerous techniques, such as keyword research, meta tags, link building, off-page submission, email marketing, and so on.
If all these techniques are implemented correctly, you will witness massive organic traffic on your Shopify website.
Do keyword research to find the keyword that targets your audience. You can use tools, such as Google Keyword Planner and Ahref to find relevant keywords with high search volumes that users use the most while browsing. Although the process is lengthy, it gives long-term results.
Email Marketing:
Email marketing is a less expensive method to retain customers. Emails keep them constantly engaged with your brand through meaningful messages. However, a concrete strategy is required to achieve the desired result. But let us draw your attention to one thing: sending too many irrelevant emails can hurt your business badly, and it is possible that the customer may get bored by receiving unnecessary emails.
How to Implement it?
- First of all, identify your target audience and define your goal.
- Select third-party apps like Mailchimp or Klaviyo.
- After that, create an email list by asking visitors to subscribe to your newsletter through techniques such as notifications, pop-ups, and social media platforms.
- Separate an email list and personalize it with relevant content to align with different audiences.
- Incorporate a call-to-action button, stunning images, and key information that appeal to the readers.
- You can conduct an A/B test to analyze the effectiveness of your email.
Use Pop-Ups:
There are various types of pop-ups available, such as discount, welcome, cart abandonment, upsell, etc that you can implement in your store to enhance brand awareness. Pop-ups increase click-through rates on both desktop and mobile.
The pop-up technique is widely used by popular brands to drive user engagement and sales as well. One thing to note here is that pop-ups can turn users' better experiences into worse ones if they are not paid attention to regularly. Therefore, ensure that you have the right audience and the right plan in place before implementing it.
How to Implement It?
- First of all, select the third-party app as per your needs and install it.
- Select an appropriate theme and optimize the design of pop-ups as required.
- Finally, enable your pop-ups.
- Integrate On-Site Notifications:
Optimize Your Shopify Product Pages:
Your product pages should be SEO-friendly, from product descriptions to metadata to images. These small things help generate organic traffic.
Write SEO-friendly meta titles and descriptions along with target keywords, which makes it easier for visitors to find your page on SERPs. It also helps improve your rankings, thereby generating more organic traffic.
Write a short product description and try to convey the key message to customers. Focus on user benefits in the description, such as mentioning key product features so they can easily relate to your product.
Use high-resolution images for your product to woo customers. However, this may affect your website's speed. You can use third-party apps like SpeedBoostr to enhance page speed. It follows a smart lazy load technique that compresses images without affecting quality.
Use On-Site Notifications:
On-site notifications can give a gentle push to your efforts for sales strategy. They are considered a great option to promote products and offer discounts to customers. Unlike pop-ups, on-site notifications are driven by the user's actions.
Notifications, such as welcome messages, discount offers, and new arrivals, help inform customers about the latest updates and keep them engaged with your brand.
For implementation in your store, you can either use Shopify apps or third-party apps like WpAppBuilder to personalize your notifications.
Create a Loyalty Program:
Loyalty programs have turned out to be an effective weapon for converting visitors into loyal buyers. This is the reason why many eCommerce businesses are investing heavily in this strategy.
There are many big companies that have tasted success after implementing loyalty programs. By using third-party apps, you can create a loyalty program and increase sales.
Advantage Social Media Platforms:
Social media platforms no longer remain a means for entertainment only, they have become an important asset for companies to connect with a larger audience across the globe and expand their business reach.
You can use social media platforms such as Facebook and Instagram to upload your brand story and reach a maximum audience, which leads to massive organic traffic to your website.
Create a business account on these platforms. Publish posts or reels at regular intervals and share them with the audience to attract more sales.
Nowadays, there is a trend of Instagram reels around the world. You can advantage of this current trend to connect with the audience easily and do publicity for your product. Write a captivating script to capture the user's attention, thereby maximizing sales.
Work with Influencers:
Influencers with more followers can help promote your brand. You will see more inquiries in your Shopify store after your story is published by influencers on their own channels. Obviously, they have a larger subscriber base, which means your brand’s story can reach a wider audience.
Conclusion:
If you are not in favor of ads for promoting your brand for some reason you can implement the above-mentioned tips to get Shopify sales within a budget.
