Backlinks are an important component of off-page SEO that offers many benefits to your Shopify store, such as improved credibility, enhanced organic traffic, and better rankings in Google search engine results.
Acquiring backlinks from websites with high D.A. (Domain Authority) requires effective backlink strategies. Some store owners still don't know how to get this right, which may be due to a lack of knowledge about backlinks.
Are you looking to build a backlink strategy for your Shopify store? Then you have come to the right place.
In this blog, we will discuss proven strategies for building backlinks.
What Are Backlinks?
Backlinks are earned organically from other websites once they find your content valuable and relevant. These links conveniently guide users from one webpage to another. The backlinks also allow Google search engines to measure the relevance and credibility of your webpage. There are two types of backlinks:
Nofollow Backlinks:
Since search engines do not consider nofollow links a valuable component, the chances of them helping to improve search rankings are zero. Nofollow links do not transfer any value between websites.
Dofollow Backlinks:
Dofollow backlinks are a much-needed component for enhancing the visibility of a website, thereby improving rankings on SERPs. These backlinks are acquired from credible and valuable websites, which pass value to your site.
Remember, backlinks from invaluable websites cause more damage to your websites.
Key Effective Link-Building Strategies for Your Shopify Store
Report Broken Links:
Reach out to a Webmaster and report broken links on your website, making it easier for you to build backlinks. To report broken links, first of all, you need to identify the broken links on relevant websites and ask to replace those links with your website link.
Build a Professional Network:
This is one of the easiest ways to streamline your link-building process. Approach the companies with whom you share a strong business relationship and that have websites with high domain and page authority. Ask them to link back to your Shopify website or a particular web page.
Exchanging links to each other's websites through mutual understanding can lead to enhanced rankings on Google.
Leverage Reddit Community:
Reddit is the best platform for building backlinks to your Shopify store. It has its own content policy that you should be aware of before you start using it. Create high-quality content and post it on the relevant subreddit to avoid spam.
Moreover, follow the guidelines of the subreddit you choose to publish your post. Add a link to your post that directs users back to your website.
Note: This strategy works effectively only when your post has already generated a significant number of upvotes and comments.
Request Bloggers to Review Your Products:
Every positive review counts but a review from popular bloggers with a large number of followers about your products or services can have a significant impact on users' minds.
To earn backlinks for your eCommerce website, contact famous bloggers and request them to review your products.
Create Relevant and Captivating Content:
When you already have quality content on your website then you don't need to run after acquiring backlinks from other websites. Rather, others will ask you for your links. However, creating relevant and engaging content is indeed a tough task. What is most challenging is keeping user interest through content.
Always keep your audience in mind while creating content and addressing their concerns will drive their attention to your content.
Make Use of Guest Blogging:
Guest blogging is currently trending as it helps your website get quality backlinks. Moreover, it also creates new avenues to connect with new audiences. There are equal benefits for both you and the blog posting sites. They receive fresh content to post on their site while your content gets more support from their intellectual audience.
Contact bloggers through a short and clear email to post your content on their site. Avoid mentioning irrelevant points such as compensation for posting. Make sure you compliment them on one of their posts in your email.
Before getting started, read the guidelines of a specific guest posting site for writing a guest post.
Use Infographics and Visual Content:
Both infographics and visual content are far more effective in building natural backlinks as they provide information in a visual format.
Infographics excel at transforming intricate data and insights into visually engaging graphics, making them more shareable across different platforms. This increased shareability enhances the likelihood of other sites linking back to your content.
The use of visual content, including images, charts, and videos improves user experience by breaking up wordy text and making it easier for all users to access information. SInce your visual content is relevant and informative, It captures more attention, encouraging other content creators to incorporate your visuals into their projects.
By giving valuable content, you encourage other websites and blogs in your industry to link back to your content. These natural backlinks significantly boost your e-commerce SEO performance.
Wrap Up:
Building an effective backlink strategy for your Shopify store is essential for enhancing visibility and credibility. By focusing on quality over quantity and leveraging proven techniques, you can significantly improve your search rankings. Remember, the goal is to create valuable connections and engaging content that naturally attracts backlinks. With the right approach, your Shopify store can thrive in a competitive online landscape.
