Struggling to boost your website's ranking? Google Analytics can be your secret weapon. It provides you with numerous advanced analytical tools to elevate your website performance.
In this blog, we will unveil how to leverage its power to analyze your site, identify SEO opportunities, and ultimately skyrocket your SEO results.
Understanding SEO Analytics?
SEO analytics is used to gather, track, and analyze your marketing data with the primary objective of increasing your website's organic traffic. It is incredibly valuable, as it allows you to pinpoint opportunities for enhancement, and gain profound insights into your website's data.
Google Analytics is such a tool that helps you get the desired SEO result.
What Is Google Analytics?
Google Analytics is a free web analytics tool used for SEO enhancement. It offers a lot of tools for optimizing your website and marketing campaigns. Google Analytics is widely viewed as a crucial tool for marketers due to its capability to gather valuable insights on website performance and visitor data.
Types of Google Analytics Reports for SEO
Here are some useful Google Analytics reports for SEO you must know. Let’s explore.
Overview Report:
Google Analytics overview report provides insights into your website's traffic volume and its behavior patterns, revealing the number of visitors and their actions upon arrival. Additionally, the Google overview report allows for filtering this data into specific time frames to enhance the usefulness of the data.
Conversion Report:
The conversion report offers visibility into the congruence between your goals and user behavior. The findings from these reports can help you assess the efficiency of your conversion funnels and identify areas that require improvement.
Acquisition Report:
The acquisition report allows you to get insights into the origins of your website's visitors and reveal how they discovered it initially.
From an SEO analytics perspective, this is valuable, as it enables you to identify the sources directing traffic to your site. Most importantly, it also shows which keywords are driving this traffic.
Behavior Report:
The Google behavior report provides information on whether your visitors are meeting your expectations when they visit your site. It provides you with the ability to determine the pages they're viewing, their duration on those pages, and their navigation methods.
Additionally, it can pinpoint any problematic areas that may prompt your visitors to abandon your site prematurely. The behavior report is vital for providing a seamless user experience. Besides, it suggests necessary changes when required.
Try to create content that you are interested in and incorporate more call to actions to engage them, thereby improving your website performance.
Steps to Using Google Analytics
Here are the best ways to use Google Analytics to improve your website SEO and generate more organic traffic.
Create your account and set goals:
In the beginning, you need to set up an account based on the guidelines of Google Analytics. After creating your account, the next step is to define your objectives. Objectives encompass the desired actions you want your site visitors to perform, including registering, making purchases, or accessing downloads.
Within the Google Analytics Admin area, you can configure objectives and attribute significance to each. This enables you to gauge your ROI and monitor conversions effectively.
Link your Google Search Console Account with GA Account:
Synchronizing your Google Search Console with Google Analytics helps you get an insight into SEO data. The best way to analyze SEO performance is to link Google Analytics with Google Search Console.
Using solely Google Analytics without integrating GSC means you're missing out on a comprehensive understanding. Once GA and GSC are connected, you can employ queries to pinpoint areas for improving your target keywords and the pages you aim to rank.
This practice helps you make SEO analysis more accurate by identifying user behavior when looking for your site through Google.
Track Visitor Demographic and Interest:
Understanding the sources of your website visitors is crucial. This allows you to focus advertisements in specific regions or tailor your content to match your visitors' preferences. With the help of Google Analytics, you can easily generate the demographic and interest reports of visitors.
We let you know how to generate demographic and interest reports.
To generate reports, you need to go to your account and property, where you will find property settings. Click on it, and under the advertising feature, set enable demographics and interests reports. Finally, save it.
Analysis of Landing Pages:
Go to the Landing Pages section to access the list of your top-performing pages. Assessing the pages, which perform exceptionally well provides valuable insights into which content resonates well with your audience and identifies areas where content updates may be beneficial.
To set up conversion goals, you are supposed to click admin > goals > new goal. Conversion goals include tracking not just visitors viewing pages but also their active engagement during form fillup or product purchases.
By defining these goals, you can assess the amount of organic traffic a page receives and the number of leads generated from those visitors.
Google AMP Tracking:
Google AMP (accelerated mobile pages) provides a compelling browsing journey for mobile visitors to your site. Evaluating user engagements on your AMP pages can get easier. To achieve this, integrating Google Analytics tracking is necessary. Manual execution is an option. However, contact someone skilled in coding to do this task successfully.
Once the code is configured, you can easily access the AMP data by navigating to behavior > site content > all pages. Then, enter "/amp" into the search bar above the table to create traffic reports focused primarily on your AMP pages.
Install Tracking Code on Each Page:
You are provided with a tracking code, once you create your Google Analytics account. Afterward, you can deploy this code on every page of your website. It does not matter if it's WordPress-hosted or custom-built. The tracking code captures details about each user during their site visits.
Create SEO-Related Goals:
After installing the tracking code, you can now set your goals in your Google Analytics account. Setting conversion goals helps you define targets regarding the percentage of site visitors who convert into customers through purchases.
Keep track of Visitor Conversion Rates:
To track visitor conversion rates, you need to go to the audience section and click the overview option to get a clear picture of conversion rates. Moreover, it will provide you with data on the average bounce rate as well as the duration users spend on each page based on their device.
Create a SEO Dashboard:
With Google Analytics, you can easily customize your data on the dashboard. Customize it according to your business needs and choose the data you want to view immediately after logging into the platform. SEO dashboards present data in a clear and user-friendly format.
Set Up Alerts for 404 pages:
The 404 Page-Not Found error is a big headache for websites, in particular large sites, which can be resolved by Google Analytics. Do you know how to do this?
First of all, begin by confirming that all your 404 pages share a unified page title, such as "404 — not found" or "Page not found." Additionally, refrain from redirecting them; the URL should remain unchanged.
Keep in mind that certain 404 errors are unavoidable due to typos, so ensure the number is sufficiently high enough to eliminate such occurrences.
Once you've identified the 404 errors, you must address their root causes. These may include typo errors, as previously mentioned, or internal and external links leading to the URL.
Manage Your PPC with Google Analytics
PPC, or pay-per-click, is a Google service that enables you to invest in specific keywords that users commonly use to search for your product or service.
Based on your advertising setup, your ads can also be displayed on the sidebar of various websites or on other pages across the web. To enable this, you must link your AdWords and Analytics accounts, which can be done through the product linking > Google Ads linking section. Make sure you possess admin privileges, not "user" rights, in Google Analytics for the website you intend to track.
Sign in to your Google Analytics account, navigate to "Admin," and then select "AdWords Linking" from the second column in the Admin menu. Pick the desired AdWords account and click "Done."
Use Annotations Feature to Track Content Performance
Merely examining outcomes isn't sufficient; it's essential to monitor and document them. Using the annotations feature on Google Analytics provides a simple method to accomplish this. It aids in benchmarking the performance of content once it's been published.
Conclusion:
Simply put, Google Analytics is a powerful tool that offers a wealth of data and insights to help you analyze your website's performance and identify areas for improvement. With Google Analytics, you can make data-driven decisions to optimize your site, thereby attracting more organic traffic.
