Are you struggling to deal with your online store not being noticed by Google? Are you concerned about your store's poor rankings? Don’t worry, we have come up with proven SEO strategies that improve your ranking while strengthening your store’s collaboration with Google.
In this blog, we are going to share some of the best SEO practices that enhance your store’s visibility and drive more customers to it.
Best SEO Strategies to Enhance Your Store’s Visibility
Here, we have given the best SEO practices that every store owner should implement to improve their store’s rankings.
Conduct Keyword Research:
Keyword research is an integrated part of SEO practices. Conducting keyword research and identifying the target keywords that communicate effectively with your search engines as well as your target audience will drive organic traffic to your online store. It is defined based on understanding the intent behind user searches. Deeply study the user's search pattern, behavior, and keywords they likely use while searching on Google. Choose the keywords depending on the region or country they belong to. Moreover, analyze the competitors’s keyword strategies. This level of analysis puts you in a position to use the right keywords, which leads your store to rank higher.
To know the search volumes of keywords and more keyword ideas, you use free tools, such as Google Keyword Planner and Google Search Console. There are also paid tools available, like Moz Keyword Explorer, Ahrefs Keyword Explorer, and Semrush, which provide you with valuable insights about keyword planning.
Use Long-Tail Keywords:
The user’s search pattern keeps changing. They prefer typing long-tail keywords on Google to search for their products, which encourages Google to provide them with more options. Long-tail keywords have generally low search volumes, but they have high chances of ranking on the page on SERP. They are more relevant and help boost conversion rates. Semrush is the perfect tool to find long-tail keyword suggestions for your online store.
Title tags and Meta title description:
Write SEO-friendly title tags and meta descriptions that not only attract specific audiences but also allow Google to crawl properly. The meta title appears as the main title for your page in search results. Make sure you add the primary keyword in the meta title and provide details about your page in the meta description to intrigue and compel them to visit your page. Keep the length of title tags and meta descriptions ideal as per SEO guidelines.
URL Structure Optimization:
Keep your URL structure simple and user-friendly. An ideal URL helps guide both users and search engines through your site. Don’t let users get confused by using unwanted symbols, jargon, and characters.
You need to add relevant keywords to the URL, which provide both users and search engines with valuable insights into the content of your page. Use hyphens (-) between words to improve readability. Optimize your URL based on your store structure.
Besides, you can use canonical tags to fix errors that often occur due to duplicate content. To identify issues in the URL, you can use tools like Ahrefs or Semrush.
Create Product Descriptions:
Create product descriptions that focus primarily on the benefits of products instead of their features, as customers are now more interested in what they benefit from. If possible, try to add descriptive adjectives and sensitive details that trigger the reader's engagement. Moreover, use words that anybody can understand easily.
Enhance Image Quality and Site Speed:
It is a headache for e-commerce businesses to keep a balance between image quality and site speed. A slight imbalance can cause problems. High-quality images enhance your website, but at the same time, they can be a reason to slow down your site. Slow-loading website pages can affect SEO rankings.
No need to worry. There are proven practices that help you overcome this problem. You can improve the quality of your product images without affecting the ideal speed of your site. With the help of tools, such as TinyPNG, Compressor.io, and JPEG Optimizer, you are able to compress images and achieve the desired quality for your images.
Moreover, with tools like Google PageSpeed Insights and GTmetrix, you can test the speed of your website. As per the Google search engine algorithms, site speed is the key factor in getting a higher ranking on Google.
Simplify Navigation with internal linking:
Internal linking acts as a guide, which guides users to various sections of your site. If your internal linking does not function properly, it will affect conversion and spoil your brand reputation. Placing links strategically on different pages helps users find relevant content and products.
For product pages, consider placing links to relevant products or services within the product descriptions. For category pages, place links to similar categories and promo pages. Finally, for blog posts, you need to place links to relevant product pages.
Optimization for Mobile Devices:
As we all know, a huge amount of traffic comes from mobile devices. This is the main reason why e-commerce businesses focus on optimizing their sites for mobile devices. It is an urgent requirement to plan your SEO strategies keeping mobile users in mind. Your store should be responsive on mobile devices to give mobile users a delightful shopping experience.
You can use tools such as Google’s Mobile-Friendly Test, Responsive Design Checker, MobileTest.me, Responsinator, BrowserStack, and Screenfly to test your site’s responsiveness on mobile devices. As Google prioritizes mobile-first indexing, it has become necessary to optimize your site for mobile.
UX Optimization:
A boost in conversion rates shouldn't be your ultimate objective in the long run. By optimizing your strategies, such as enhancing your site's user experience, you can expect a boost in your conversion rates.
The search bar, an important UX element, is essential for driving potential conversions. Should the search bar fail to operate effectively, users will get frustrated as they find it difficult to search for what they're looking for. Eventually, they abandon your site in anger, which will result in increased bounce rates.
Implement breadcrumbs to simplify navigation, which contributes to an intuitive site architecture. Keep your purchasing process flawless so that customers can stay away from disruption while choosing products and payment options.
Conclusion:
SEO is a long-term investment. It takes time to give satisfactory results. So, don’t be impatient. The strategies we have mentioned above will help improve your store’s ranking on Google once implemented. You can also consult SEO experts for proper guidance.
