Introduction
Low-hanging fruit” tactics are used to improve your website's visibility on search engines like Google, Yahoo, etc, and they are easy to implement and give efficient results.
Low-hanging fruits mean relatively easy and quick opportunities for better results.
These days, there are many competitions and countless algorithms, complex technical terms, and issues that might seem overwhelming. But these simple, low-hanging techniques have made it so easier to get effective results without many complications.
Let’s discuss a few low-hanging fruit techniques and take a deeper look at them.
1) Optimize the title tags and Meta Description
Title tags or HTML tags are like the basic building blocks as they appear in search engine results. Search engines use tags as links in search results, meaning that improving title tags leads to a boost in SEO and low bounce rates.
Those Title tags are the first thing a user sees; that’s why it’s important to focus on optimizing the title tags and meta tags. Both tags are important in terms of determining the SEO rank.Try to keep it under 60 characters, mention keywords, write a convincing description, and highlight the relevant parts.
Both the Meta and Title Tags should be unique for each page.
2) Internal Linking Strategy
The easiest way to improve your website’s SEO is by implementing “internal linking”, meaning linking to relevant pages using descriptive anchor text. It’s also important to make sure your primary pages are accessible through the links. This technique will boost your SEO while keeping users on your site longer by guiding them to related content.
Internal linking works so well because it helps engines understand the structure of your website and distribute link equity throughout your page.
When using an Internal linking Strategy, make sure your most important pages are easily accessible through internal links and regularly update old blog posts with links to newer content.Create multiple internal links to these important content pieces to signal their importance to search engines. This approach helps distribute page authority, improves the overall website, and boosts your SEO.
3) Mobile Optimization
A responsive design lets your content adapt easily across all different-sized screens. Google prioritizes mobile-friendly websites in search results because new users access websites from their phones the majority of the time. It’s important to make sure that your website is mobile-optimized and responsive. You can also try to simplify your navigation.
Over 60% of global traffic comes from phones these days; thus, having a mobile-friendly website that can be optimized easily is important.
You can use Google’s Mobile-friendly test to check your site’s mobile responsiveness and make sure the buttons are easy to click, the text is readable, and the pages load quickly.
4) Focus on local SEO
To help businesses rank higher in location-based searches, which is important for small businesses that serve specific areas and not globally.
You can optimize the local SEO by including the location-based keywords on your business website or get listed on the local directories and add your name, address, and contact details, which should be the same on all platforms. You can also encourage local reviews on Google or other SNSs.
5) Updating old content
If you regularly update the old content on your website, then it signals the search engines that your website is active and provides the latest information. You can optimize it by identifying older posts with old information and refreshing them by adding new information and data.Use tools like Google Analytics to find high-traffic pages that could benefit from updates and make changes accordingly.
6) Social signals and easy Social Media Integration
Social media and social signals impact search rankings, search engines consider social media engagement as a key indicator of content relevance and quality.
Social sharing represents your content value to search algorithms; that’s why you should implement easy-to-use social share buttons on the business website, making it easy for your customers or users to share your content across all social media platforms.
To build credibility, you should integrate your social media profiles with your website and link your website to a verified account, which signals authenticity to both the users and the search engine.
Post regularly and include relevant content, all with strategic social media management to boost your website’s visibility.
7) Focus on content quality
Creating High-Quality content is a must when it comes to your website and social media. Content is the basic building block of SEO. High-quality, relevant content attracts and engages users. You can focus on content quality by addressing user issues by answering common questions or solving problems, using Headings to structure content, and updating old content to keep it fresh and relevant.
8) Use Schema Markup
Schema Markup helps the search engines understand the content better. It is a type of code that is added to a website to help search engines and provide context about the website’s content, like what it’s about, who created it, how it can be used, etc.
Using Schema Markup improves search visibility, enhances user experience, and gives a competitive edge.
9) Monitor and Analyze Your Performance
Monitoring and analyzing are considered to be crucial steps in SEO strategy. It makes sure that your efforts are effective and helps you identify areas where improvement can be made.
Monitoring and analyzing are important because they can track your progress and measure how your website is performing over a while, identify issues by spotting technical problems, ranking drops, etc. Along with all this, it can also use data to refine your SEO tactics while demonstrating the value of SEO to stakeholders.
10) Improve Site Navigation
To enhance a user experience, a site should be easy to navigate and clean looking with minimal elements upfront, it also helps search engines crawl and index your page. To improve your website’s navigation, try to simplify it by using categories and making sure that the important pages are accessible to users by implementing breadcrumb navigation for a better user and crawler experience.
Conclusion
By implementing these low-hanging fruit techniques into your SEO strategy, you can continue to improve your website’s performance without spending a fortune. Start with the easy tasks and gradually work your way up to more advanced techniques.
If your business needs help with SEO and rankings, WebPlanex might be a good choice for you. Contact us to discuss this further.
